Your numbers at a glance: the dashboard

You shouldn't have to ask 'how are we doing?' — the dashboard answers it. It collects the numbers that matter to a flight school in one screen, and it's yours to arrange.

1. 1

   What it shows out of the box

   Leads captured, appointments booked, pipeline value, and message activity — the vital signs of the school's front office. Open it and thirty seconds later you know whether this week is beating last week.

2. 2

   Widgets are the building blocks

   Each chart or number on the dashboard is a widget. You can add, remove, and rearrange them — put 'discovery flights booked this month' big at the top and bury whatever you don't care about. Custom metrics exist for numbers the defaults don't cover.

3. 3

   Multiple dashboards for multiple hats

   You can keep separate dashboards — one for marketing (leads, sources, campaigns), one for operations (bookings, no-shows). Most owners live in one and check the other monthly.

4. 4

   Where students come from

   Attribution data tells you which channel produced each lead — Google search, an ad, a referral link. Before you spend another dollar on marketing, filter the dashboard by source and see what actually books discovery flights.

5. 5

   The Friday habit

   Once a week: open the dashboard, compare leads and bookings to last week, and ask why for any big move — up or down. The platform generates the numbers; reading them is still the owner's job.