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Campaigns & nurture

Keeping discovery-flight leads warm until they book

Video coming — Nurture sequences

Most people who ask about a discovery flight don't book on the first contact. The difference between schools that convert them and schools that don't is follow-up — and yours is automatic. Here's what's running and how to think about it.

  1. 1

    Every lead enters a sequence

    When someone calls, texts, or chats but doesn't book, they're already in Contacts with full context. A workflow follows up: a friendly nudge, an answer to the question everyone asks ('is it safe?'), a seasonal reason to book. Texts and emails, spaced over days, not minutes.

  2. 2

    No-shows get a rebooking path

    Someone booked and didn't show (weather, nerves, life)? They get a no-hard-feelings message with an easy way to rebook. A recovered no-show is one of the cheapest students you'll ever enroll — they already said yes once.

  3. 3

    Past students get winback touches

    The student who soloed and vanished, the gift-certificate holder who never redeemed — the platform can run winback campaigns to these lists. Ask us to switch one on when you have instructor capacity to fill.

  4. 4

    See what's running

    Open Automation → Workflows to see every sequence, live. Each one is readable in plain steps: trigger at the top, messages and waits below. You never have to guess 'is something going out to my leads?' — you can look.

  5. 5

    Don't hand-edit — request changes

    Workflows are ours to maintain. If a message reads wrong for your school ('we don't do aerobatics, stop offering it'), text us the correction. Pausing or editing a workflow yourself can silently stop reminders across every future booking.

  6. 6

    Seasonal campaigns on request

    Father's Day discovery-flight gift push, spring 'learn to fly' drive, holiday gift certificates — these are one-off campaigns we build on top of the same engine. Budget one message to us, a week before you want it live.

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